{"id":61142,"date":"2024-10-15T13:02:45","date_gmt":"2024-10-15T12:02:45","guid":{"rendered":"https:\/\/www.diaphanum.es\/sin-categoria\/les-4ds-que-mes-impactaran-en-la-inversio-en-els-proxims-anys\/"},"modified":"2026-02-17T11:40:11","modified_gmt":"2026-02-17T10:40:11","slug":"les-4ds-que-mes-impactaran-en-la-inversio-en-els-proxims-anys","status":"publish","type":"post","link":"https:\/\/www.diaphanum.es\/ca\/blog\/les-4ds-que-mes-impactaran-en-la-inversio-en-els-proxims-anys\/","title":{"rendered":"Les &#8220;4Ds&#8221; que m\u00e9s impactaran en la inversi\u00f3 en els pr\u00f2xims anys"},"content":{"rendered":"<p><span style=\"color: #137a89; font-size: 14px;\"><strong>Publicaci\u00f3<\/strong>: 14 octubre 2024 &#8211;  <\/span><\/p>\n<p>El fam\u00f3s informe Draghi: &#8220;<a href=\"https:\/\/commission.europa.eu\/document\/download\/97e481fd-2dc3-412d-be4c-f152a8232961_en\" target=\"_blank\" rel=\"noopener\"><strong>el futur de la competitivitat europea<\/strong><\/a>&#8220;, publicat recentment, posa de manifest la necessitat d&#8217;inversi\u00f3 que haur\u00e0 d&#8217;emprendre el continent europeu si vol seguir competint amb la Xina i els EUA.<\/p>\n<p>El document quantifica en 900.000 milions d&#8217;euros anuals en projectes que Europa haur\u00e0 de mobilitzar per no perdre la seva posici\u00f3. Per\u00f2 el que resulta realment rellevant d&#8217; aquest informe \u00e9s la forma en qu\u00e8 manifesta el <strong>moment de transformaci\u00f3 a nivell global<\/strong> que estem vivint des de fa uns anys. <\/p>\n<p>Un canvi de paradigma on hi ha una s\u00e8rie de forces transformadores que seran fonamentals en el creixement a nivell mundial al llarg de les pr\u00f2ximes d\u00e8cades, per\u00f2 tamb\u00e9 a l&#8217;hora de dissenyar les estrat\u00e8gies d&#8217;inversi\u00f3 m\u00e9s eficaces.<\/p>\n<h2><strong>1. Desglobalitzaci\u00f3<\/strong><\/h2>\n<p>Aquest <strong>canvi de paradigma<\/strong> ens est\u00e0 empenyent cap a un proc\u00e9s imparable de desglobalitzaci\u00f3, en el qual hi ha un risc que les decisions d&#8217;inversi\u00f3 es regeixin cada vegada menys per criteris econ\u00f2mics, cosa que pot generar majors costos i inversions.<\/p>\n<p>Estem en un retorn a la producci\u00f3 a prop dels consumidors i cap a una p\u00e8rdua de competitivitat de les empreses, per l&#8217;increment dels costos salarials. Per compensar aquesta realitat, <strong>l&#8217;acc\u00e9s a energia barata, el canvi en alguns processos productius i trobar localitzacions m\u00e9s eficients<\/strong> seran claus per a la superviv\u00e8ncia de moltes empreses. <\/p>\n<h2><strong>2. Digitalitzaci\u00f3<\/strong><\/h2>\n<p>Una gran part de la inversi\u00f3 en l&#8217; \u00e0mbit de la innovaci\u00f3 tecnol\u00f2gica va destinat a la construcci\u00f3 de nous centres de dades amb capacitats molt m\u00e9s grans, a noves infraestructures capaces d&#8217; alimentar l&#8217; elevat consum el\u00e8ctric i a la creaci\u00f3 de nous xips capa\u00e7os de processar la informaci\u00f3 de forma m\u00e9s eficient.<\/p>\n<p>La magnitud de la inversi\u00f3 en digitalitzaci\u00f3 \u00e9s evident nom\u00e9s <strong>Meta, Google i Amazon van invertir aproximadament 200.000 milions de d\u00f2lars el 2023<\/strong>, per\u00f2 hi ha alguns riscos als quals atendre durant tot aquest proc\u00e9s, com la capacitat de la IA a l&#8217;hora d&#8217;aportar els promesos guanys en productivitat, la velocitat a la qual s&#8217;aconsegueixi implementar aquestes millores previstes,  aix\u00ed com la quantitat d&#8217;energia aparellada a alguns d&#8217;aquestes noves infraestructures, que en ocasions xoquen amb alguns altres interessos que posen en risc determinats projectes.<\/p>\n<h2><strong>3. Descarbonitzaci\u00f3<\/strong><\/h2>\n<p>La transici\u00f3 cap a una <strong>economia descarbonitzada<\/strong> que promogui la sostenibilitat ambiental i l&#8217; augment de la despesa en defensa, per garantir la seguretat nacional, s\u00f3n factors rellevants que juguen rols decisius en la configuraci\u00f3 d&#8217; estrat\u00e8gies d&#8217; inversi\u00f3.<\/p>\n<p>A m\u00e9s de les raons mediambientals, hi ha un creixent inter\u00e8s per captar inversions en descarbonitzaci\u00f3, una tend\u00e8ncia que anir\u00e0 en augment en els propers anys.<\/p>\n<h2><strong>4. Defensa<\/strong><\/h2>\n<p><strong>La inversi\u00f3 prevista en defensa als pa\u00efsos desenvolupats no para de cr\u00e9ixer<\/strong>, en funci\u00f3 de l&#8217; increment dels riscos geopol\u00edtics dels darrers anys. EUA dedica ja 916.000 milions de d\u00f2lars i Europa t\u00e9 des del 2014 un objectiu acordat del 2% del PIB per invertir en defensa.  <\/p>\n<p>Nom\u00e9s arran del conflicte b\u00e8l\u00b7lic entre Ucra\u00efna i R\u00fassia, va assolir els 350.000 milions, prop d&#8217;aquest objectiu del 2%, per\u00f2 amb visos d&#8217;incrementar-se en major o menor mesura, en funci\u00f3 del resultat de les eleccions americanes que se celebren al novembre. El mateix passa amb altres pot\u00e8ncies com la Xina, R\u00fassia i l&#8217;\u00cdndia, amb una <strong>creixent despesa de defensa<\/strong>, ja per sobre dels 500.000 milions entre els tres. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-60160 aligncenter\" src=\"https:\/\/www.diaphanum.es\/wp-content\/uploads\/factores-y-tendencias-de-inversion-global.jpg\" alt=\"mapa que representa els factors i tend\u00e8ncies d' inversi\u00f3 global\" width=\"800\" height=\"534\" srcset=\"https:\/\/www.diaphanum.es\/wp-content\/uploads\/factores-y-tendencias-de-inversion-global.jpg 800w, https:\/\/www.diaphanum.es\/wp-content\/uploads\/factores-y-tendencias-de-inversion-global-300x200.jpg 300w, https:\/\/www.diaphanum.es\/wp-content\/uploads\/factores-y-tendencias-de-inversion-global-768x513.jpg 768w, https:\/\/www.diaphanum.es\/wp-content\/uploads\/factores-y-tendencias-de-inversion-global-675x450.jpg 675w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Les 4Ds (Desglobalitzaci\u00f3, Digitalitzaci\u00f3, Descarbonitzaci\u00f3 i Defensa) estan redefinint el panorama de la inversi\u00f3 a nivell global. Les empreses i inversors que s\u00e0piguen adaptar-se a aquests canvis tindran m\u00e9s oportunitats d&#8217; \u00e8xit en un entorn cada vegada m\u00e9s competitiu i en constant evoluci\u00f3. <\/p>\n<p>&nbsp;<\/p>\n<p><strong>Rafael Ciruelos G\u00f3mez del Valle<\/strong><br \/>\nDirector d&#8217; An\u00e0lisi i Producte d <a title=\"inversions en actius l\u00edquids\" href=\"https:\/\/www.diaphanum.es\/ca\/serveis\/inversions-liquides\/\">&#8216; inversions l\u00edquides<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#137a89&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;3%&#8221; bottom_padding=&#8221;3%&#8221; top_padding_tablet=&#8221;7%&#8221; bottom_padding_tablet=&#8221;7%&#8221; top_padding_phone=&#8221;10%&#8221; bottom_padding_phone=&#8221;9%&#8221; bottom_margin=&#8221;-8%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; class=&#8221;carajo&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;curve&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1728994033779{padding-bottom: 1% !important;}&#8221;]<strong><span style=\"font-size: 1.25em; color: #ffffff;\">Est\u00e0s llest per optimitzar les teves estrat\u00e8gies d&#8217;inversi\u00f3 i aprofitar les oportunitats del futur?  <\/span><\/strong><\/p>\n<div style=\"color: #ffffff; font-size: 16px; margin-top: -10px;\">Omple el formulari i rep una an\u00e0lisi personalitzada sobre com aquestes 4 forces transformadores poden impactar en les teves decisions d&#8217;inversi\u00f3.<\/div>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1681222143552{padding-right: 2% !important;padding-left: 0.5% !important;}&#8221;]<div class=\"wpforms-container wpforms-container-full formulario-blog\" id=\"wpforms-58800\"><form id=\"wpforms-form-58800\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"58800\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/ca\/wp-json\/wp\/v2\/posts\/61142?doing_wp_cron=1782498408.6485409736633300781250\" data-token=\"7f07cae6477e8bd8197a8770096694fb\"><noscript class=\"wpforms-error-noscript\">Activeu el JavaScript al navegador per a poder completar el formulari.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-58800-field_2-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"2\"><label class=\"wpforms-field-label\" for=\"wpforms-58800-field_2\">Nombre <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-58800-field_2\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][2]\" required><\/div><div id=\"wpforms-58800-field_1-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"1\"><label class=\"wpforms-field-label\" for=\"wpforms-58800-field_1\">Correo <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-58800-field_1\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][1]\" required><\/div><div id=\"wpforms-58800-field_3-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"3\"><label class=\"wpforms-field-label\" for=\"wpforms-58800-field_3\">Mensaje <span class=\"wpforms-required-label\">*<\/span><\/label><textarea id=\"wpforms-58800-field_3\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][3]\" required><\/textarea><\/div><div id=\"wpforms-58800-field_5-container\" class=\"wpforms-field wpforms-field-checkbox\" data-field-id=\"5\"><label class=\"wpforms-field-label wpforms-label-hide\" for=\"wpforms-58800-field_5\">Casillas de verificaci\u00f3n <span class=\"wpforms-required-label\">*<\/span><\/label><ul id=\"wpforms-58800-field_5\" class=\"wpforms-field-required\"><li class=\"choice-1 depth-1\"><input type=\"checkbox\" id=\"wpforms-58800-field_5_1\" name=\"wpforms[fields][5][]\" value=\"Aceptar la pol\u00edtica de privacidad\" required ><label class=\"wpforms-field-label-inline\" for=\"wpforms-58800-field_5_1\">Aceptar la pol\u00edtica de privacidad<\/label><\/li><\/ul><div class=\"wpforms-field-description\">Para m\u00e1s informaci\u00f3n: <a href=\"https:\/\/www.diaphanum.es\/politica-de-privacidad\/\" target=\"_blank\">pol\u00edticas de privacidad<\/a> <\/div><\/div><\/div><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"58800\"><input type=\"hidden\" name=\"wpforms[author]\" value=\"7\"><button type=\"submit\" name=\"wpforms[submit]\" class=\"wpforms-submit boton-formulario-contacto-evercom\" id=\"wpforms-submit-58800\" value=\"wpforms-submit\" aria-live=\"assertive\" data-alt-text=\"Enviando...\" data-submit-text=\"Enviar\">Enviar<\/button><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.diaphanum.es\/wp-content\/plugins\/wpforms\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"\"><\/div><\/form><\/div>  <!-- .wpforms-container -->[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; 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El fam\u00f3s informe Draghi: &#8220;el futur de la competitivitat europea&#8220;, publicat recentment, posa de manifest la necessitat d&#8217;inversi\u00f3 que haur\u00e0 d&#8217;emprendre el continent europeu si&#8230;<\/p>\n","protected":false},"author":7,"featured_media":61139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[83],"tags":[],"class_list":{"0":"post-61142","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.diaphanum.es\/ca\/wp-json\/wp\/v2\/posts\/61142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.diaphanum.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.diaphanum.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.diaphanum.es\/ca\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.diaphanum.es\/ca\/wp-json\/wp\/v2\/comments?post=61142"}],"version-history":[{"count":6,"href":"https:\/\/www.diaphanum.es\/ca\/wp-json\/wp\/v2\/posts\/61142\/revisions"}],"predecessor-version":[{"id":61693,"href":"https:\/\/www.diaphanum.es\/ca\/wp-json\/wp\/v2\/posts\/61142\/revisions\/61693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.diaphanum.es\/ca\/wp-json\/wp\/v2\/media\/61139"}],"wp:attachment":[{"href":"https:\/\/www.diaphanum.es\/ca\/wp-json\/wp\/v2\/media?parent=61142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.diaphanum.es\/ca\/wp-json\/wp\/v2\/categories?post=61142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.diaphanum.es\/ca\/wp-json\/wp\/v2\/tags?post=61142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}